Tag Archives: how not to do

How not to do Marketing

We have verified you not worthy…
Thank you… We have verified your cold call hard sell tactics and will never be using your services… Have a nice day

On Sunday October 9th my service provider site5. (Update: I am no long with site5 read why here)  Was dealing with a Denial of service attack (DoS) attack on their Vancouver hosting location. As always they were on top of it.  So I tweeted that my website would be down and so would the website of the home based business I run 32spokes web design. Being that it was the Canadian Thanksgiving Holiday Weekend, it just gave me more of an excuse to watch the Winnipeg Jets in their first NHL game in 15 years. I wasn’t really doing any work, I was just fiddling around with something.

Once we were back up I tweeted that it was a DoS and we were back up and running. Hey great job site5!  (Update: I am now with InMotion Hosting)I like the hosting plan I have and it works for what I need at the moment. No more no less.

Monday rolled around and I got a phone call in the morning from California of which I didn’t answer (it is a holiday after all). In the afternoon they called again. The number was the same. I answered it just to keep the phone from ringing all bloody day.

Versign: Hi it’s Salesman from Verisign I see you had some problems with your website over the weekend can we talk about how we can help?

Me: Nope I am very happy with my hosting provider and don’t need any other services at the moment. You do know it is a holiday in Canada?

Versign: Oh I am sorry about that. Can I set up a call to talk later?

Me: Nope

Versign: Can I just give you my contact information.

Me: I know who you are your a big company, I’ll call you if I need anything. (patients wearing thin)

Versign: Just let me give you my contact information and maybe…

Me: Your really not getting this… No thank you good bye. Maybe you should check your calendar before cold calling next time.

Versign: No reason to get rude I am just asking…

An hour later…

Cell phone rings. I don’t answer I am doing the lunch dishes.

Answering machine message:

“Hi this is Salesman#2 from Verisign, I see you had a DoS attack on your website this weekend. Maybe we can set aside 10 minutes to talk about how we can provide a solution so your website is protected…”

Twenty minutes after the cell phone call:

Business line rings again: (now I am just pissed)

Versign: “Hi this is Salesman#2 from Verisign I see you had some issues with your website and I was wondering if we could set aside some time to talk about how…”

Me: Seriously? I am not interested stop calling me on a holiday weekend! Goodbye!

Versign: Oh umm…

Me: ‘click’

Seriously this is not how to do a effective marketing campaign. I understand that the hard sell works with some people. But I have never liked it and walk away from any company who employes it as fast as possible. I’d rather to figure whether I want to work with the other company  myself and it is usually comes down to excellent customer service and a good long track record. I had heard of VeriSign before they are a large SSL certificate company. But not taking no for an answer and calling multiple times a day makes me question your intention. They noticed my tweet, but didn’t reply to my tweet. They found my number on my website, but didn’t send a email. Both methods of contact would have got me just as quickly. But they wanted to do a cold call because it’s then harder to say no to.

The calling on the holiday monday was just more an annoyance then anything. But gave me in the impression that the company hadn’t done it’s homework before trying to sell me something…

The things I like about the companies I deal with is that they prove I should be their customer through the service they provide. Not because they told me they are great at what they do or I had to deal with them or I was going to be in trouble if I didn’t use them.

Did this interaction ruin my day? No, but this type of sell is happening far more often. This post is just to show what impression a company like verisign leaves me with after they try contact me. They did more pushing me away then attracting me any service they were offering.  When I switched hosting providers more then a year ago. I went looking for a company that had a good track record and didn’t try to sell me something I didn’t need or want. This is process of which I choose all the companies I choose to deal with.

Postscript >> All of this from one tweet on a sunday afternoon? Ya got me as to why I was targeted as a customer…