Chris Young Photography

British-born and Toronto-based photographer Chris Young contacted me about improving his website. He wanted to have a site that was more search-engine friendly, had bigger images to display and something that fit his sense of style and colour scheme.

I showed Chris what I had done with Andy Clark’s site as well as my own and we started on the design process.

Chris wanted the flow of a flash site but none of the drawbacks. So through a process of trial and, admittedly, some error. We found a clean looking site with all the functionality he needed.

Being a freelancer, Chris also wanted a site that would increase visit’s to his site from first-time visitors and hopefully increase sales of some of the spectacular images he has taken.

Making a Splash

Accordion Widget

For some splash pages there are antiquated pieces of the Internet’s past. But for a photographer they do play a key piece of branding as you want to make an impression with your images as soon as possible. I took what I learned from the devious behaviour site and made the entry page one large image that adjusted to the size of the browser. I also did this with CSS and not javascript so it would be compliant across multiple browsers.

I suggested a wide horizontal image and suggested to Chris he use the Stonehenge photo. It is certainly a powerful photo that captures your attention immediately.

My developer Kevin Ganapathy did some programing so that Chris could change his background image from the user interface and not from the confusing FTP.

Playing the Accordion

Chris also wanted some way to hide the thumbnails. So, I took the accordion that I had been using on my own site and Kevin programmed the thumbnails to show up only in the different categories.

We then installed a WordPress blog and styled it toward more of a photo-blog format. Both Chris and I are pretty happy with the results and had a lot of good feedback on the clean aesthetic look.

Frozen Fog one of many image from Native Landscapes

In my former life as a news photographer and I did a fair amount of travel around Western Canada covering the events of the day. So when Joe and Audrey asked me to show my work at the Bump and Grind I was more than happy (it is the closest cafe to my house).

This show was commissioned five years ago for the Bienal Fotosemana, which had photography exhibitions across Bogota, Colombia. I was chosen too as the international guest and showed at Universidad Nacional de Colombia Meseo De Arte, The National University Art Museum.

With the help of Vince over at 49th and Bump and Grind we will be serving the Colombia Timana during the event.

So here is the skinny:

Show: Native Landscapes
Where: Bump and Grind 916 Commercial Drive
When: Saturday, June 13 5:00 – 7:00 pm

Well my summer has been a lot different than the usual tree planter. Instead of working in a camp in the middle of a clear cut, I am working for Bikes on the Drive (BOTD) on Commercial Drive, which is pretty much the center of East Vancouver.

I walked into the shop some months ago and talked with ilan Handelsman, manager of BOTD about telling their story and getting some more traffic to their website. What happened was ilan told me the story of The Tree. A bike conceived by the staff on BOTD out of frustration with the current trends in the commuter bike industry.

Bikes on the Drive Tree

What happened next was truly something amazing. I had one opportunity to convince BOTD that I was the one who should tell the story of The Tree. But to do this I had to explain social networking. The problem is that much like everyone else I didn’t really fully understand social networking in terms of marketing and a return on a shop’s investment. But what I did have was time on my hands.

I sat down and two days later with the help of OmniGraffle I had built a three-page flowchart that somewhat explained social networking to the bike shop and how it could be measured. A full two months after my first conversation I then presented this two month proposal to Tina the shop administrator and owner.

I am happy to say that three weeks ago a three month contract was approved by Bikes on the Drive and I have barely had enough time to do laundry since then. (I said barely).

So we have taken The Tree to the Bike to Work Week BBQ’s, Commuter Stations, Mexico thanks to Bugsy, Critical Mass and the bike is already a Museum Piece and it’s barely two months old.

So far it has been the biggest internet marketing project I have ever taken on. Here is a short list of what we’re working on:

• Microsite dedicated to the bike.
• Bikes on business card
• Magazine display ads
• Domain Purchase and association
• Guerrilla marketing
• Art Directed photo shoot on false creek.
• Photos of every part of Tree Life
• Event promotion and coverage
• Video
• Own Flickr group
• Interview of all staff

And we’re not even into month two of the contract. . .

So unlike the intrepid tree planters of the Canadian wilderness I have been a firmly planted urbanist this summer, promoting one of the coolest projects I have worked on since becoming a web designer.

Jenelle models the Tree on False Creek

The shop managers and owners have been amazing to work with. I have presented ideas and concepts and 9 times out of 10 I hear, “Yes, sure, lets try that!” To be given almost cart blanche to market a product without a laundry list of restrictions has been a dream of a job to work on.

But I could not do this without friends like: Jenelle Schneider who was an awesome model for the photo shoot. Jacob Hopkins who did the photography of the tree on False Creek. My programer Kevin Ganapathy who is a great web developer but also speaks fluent Robert, which means he know what I am talking about most of the time. . .

Will keep you posted on how things are progressing this summer it certainly has been a wild ride this spring.

Powered by WordPress

But I took the writing for the web course in stride and had to sign up for a WordPress.com account. I decided to write on coffee as it was close to home, easy to write about and a popular topic. My class only required me to write 12 posts, but after those 12 posts I saw the power of blogging and had 1,200 unique page views and a number of comments about the blog.

So I really started to take the WordPress blog seriously about that time and got a domain name and style that fit and the readership continued to grow. WordPress was growing right along with my own blog, the two seem to feed off each other (no pun intended).

When I started to see other blogs link to mine in some authority I knew I was on to something. So what to do? Well the first thing was to make the blog self hosted and, well, that was the hardest part. But, it was also important to keep the blog looking the same. I picked the Freshy theme by Julien De Luca as it was one of the 16 different themes available to WordPress.com users at the time. While I could make a change when I moved the blog why change? As it works for me and the readers seem to like it. (p.s. the theme I am using here is a highly customized Orange Coffee)

Change is a good thing…I think…

While WordPress had designed a way to take your content with you when I moved it wasn’t that easy. I had three issues with my content moving:

• I wanted to keep my old Freshy theme and while it was still available for download it wasn’t optimized for WordPress 2.7
• My old content from WordPress 2.1 didn’t format that well into WordPress 2.7 So if I wanted to edit any of my old content I essentially had to re-align the entire post.
• All of media, pictures and video had to be manually copied from the wordpress.com site and uploaded to the new server while persevering the perma-links.

Yeah this totally wasn’t that easy and I would never suggest trying to do this and I am sure there are easier ways to go about this but just not to me and not at this time.

When moving call friends

But with any move you need to enlist the help of some good friends and I really couldn’t have done this without the help of:

• CSS guru Jeff Hifner.
• My service provider Site 5.
• Developer Kevin Ganapathy of Second Sites Communications • WordPress Plugin Developer Dylan Kuhn at the Cyber Hobo• And of course my awesome, awesome editor Stefania Seccia

So what is new?

Better Cafe Reviews

Lattes and Laptops

The whole essence of this blog is to pass on the most accurate information I can. I’ve done some minor editing of archived posts but only to keep information current as some of those old posts are damn popular.

Interactive Map

I always liked maps especially when they are interactive so now you can find a visual representation of the great cafes (in my humble opinion) via this map. Just click on the cafe review icon to bring up the review of that café.

Our Mantra

I really like to show people where I am coming from when I write a review or give my opinion. This page is after two years of coffee knowledge, what we at the Indy Coffee Scene and what I rate on. Also a code of ethics for users to see where we’re coming from and what we look for, and once advertising appears on the site, what type will be allowed.

Coffee Terms

Well I decided to stake my claim on this lexicon and collect over 100 coffee terms that are currently used in Vancouver.

Social Media

We have also joined twitter so you can follow us at coffeevancouver. We have a flickr group called (Vancouver Indy Coffee) where we’re posting some awesome coffee photos.

Clarkfoto.ca

Blast through the next 7 years and I am having coffee with Andy, outside Reuters’ Vancouver office.  We chatted about my new career of web design, the internet and Andy mentioned that he never really had a website to call his own.

I had mentioned a content management system called Pixelpost, which was an open source and developed mainly by Europeans (how very haute couture) and wasn’t all that known in these parts.  I loved the slick user interface and I showed it to Andy and within moments I was contracted to do his website. Wow I thought, I am actually making Andy Clark’s website. This is the stuff dreams are made of. Or at least the direction I wanted to take my web design, knowing what most news photographers want in one.

And now the hard work

It took some recoding of the original source code and some help from Piotr Galas, one of the developers of Pixelpost, but six months after we had developed the concept, Andy had a categorized portfolio site he could update at his leisure. After a few tweaks and reviews from a few other sage photographers we launched the site on January 12th and the next day we had Rob Galbraith.com linking to the site.

The Result

Clarkfoto.ca had 2,000 visitors in just one day and blew through 10 gigs of bandwidth in a week.  This is a great start for a veteran photographer of the Canadian news industry, and visits have been steady 300 to 400 a week since, which makes Andy one pretty happy fellow.

“I was very pleased with how Robert took my somewhat hazy idea of what the website should look like and transformed it into to exactly what I was looking for….very nice job indeed”

Andy Clark

Andy also has a blog, which I bet he will muse about shooting cricket, leica lexicon, curling, etc. . .  but don’t listen to my bias opinion read it for yourself.