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	<title>Robert Dall Blog &#187; search engine optimization</title>
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		<title>A Key Piece of Branding</title>
		<link>http://robertdall.com/blog/2009/09/13/a-key-piece-of-branding/</link>
		<comments>http://robertdall.com/blog/2009/09/13/a-key-piece-of-branding/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 18:22:39 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[pixel post]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://robertdall.com/blog/?p=704</guid>
		<description><![CDATA[British-born and Toronto-based photographer Chris Young contacted me about improving his website. He wanted to have a site that was more search-engine friendly, had bigger images to display and something that fit his sense of style and colour scheme. I showed Chris what I had done with Andy Clark&#8217;s site as well as my own [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption aligncenter" style="width: 510px"><a href="http://www.chrisyoungphotography.ca/"><img class="  " title="Chris Young Photography Site" src="http://robertdall.com/images/ChrisYoungsite.jpg" alt="chrisfwyoung.com" width="500" height="266" /></a><p class="wp-caption-text">Chris Young Photography</p></div>
<p>British-born and Toronto-based photographer Chris Young contacted me about improving his website. He wanted to have a site that was more search-engine friendly, had bigger images to display and something that fit his sense of style and colour scheme.</p>
<p>I showed Chris what I had done with <a title="Website of Andy Clark" href="http://clarkfoto.ca" target="_blank">Andy Clark&#8217;s</a> site as well as my own and we started on the design process.</p>
<p>Chris wanted the flow of a flash site but none of the drawbacks. So through a process of trial and, admittedly, some error. We found a clean looking site with all the functionality he needed.</p>
<p>Being a freelancer, Chris also wanted a site that would increase visit’s to his site from first-time visitors and hopefully increase sales of some of the spectacular images he has taken.</p>
<h4>Making a Splash</h4>
<div id="attachment_717" class="wp-caption alignright" style="width: 103px"><a href="http://www.chrisyoungphotography.ca/index.php?showimage=18&amp;category=2"><img class="size-full wp-image-717  " title="Accordion Widget" src="http://robertdall.com/blog/wp-content/uploads/2009/09/Accordion.png" alt="Accordion Widget for Thumbnails" width="93" height="307" /></a><p class="wp-caption-text">Accordion Widget</p></div>
<p>For some splash pages there are antiquated pieces of the Internet&#8217;s past. But for a photographer they do play a key piece of branding as you want to make an impression with your images as soon as possible. I took what I learned from the <a title="A website about Graffiti" href="http://deviousbehaviour.com" target="_blank">devious behaviour site</a> and made the entry page one large image that adjusted to the size of the browser. I also did this with CSS and not javascript so it would be compliant across multiple browsers.</p>
<p>I suggested a wide horizontal image and suggested to Chris he use the <a title="Chris young website" href="http://www.chrisyoungphotography.ca/" target="_blank">Stonehenge photo</a>. It is certainly a powerful photo that captures your attention immediately.</p>
<p>My developer Kevin Ganapathy did some programing so that Chris could change his background image from the user interface and not from the confusing FTP.</p>
<h4>Playing the Accordion</h4>
<p>Chris also wanted some way to hide the thumbnails. So, I took the accordion that I had been using on my own site and Kevin programmed the thumbnails to show up only in the different categories.</p>
<p>We then installed a WordPress blog and styled it toward more of a photo-blog format. Both Chris and I are pretty happy with the results and had a lot of good feedback on the clean aesthetic look.</p>
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