Chris Young Photography

British-born and Toronto-based photographer Chris Young contacted me about improving his website. He wanted to have a site that was more search-engine friendly, had bigger images to display and something that fit his sense of style and colour scheme.

I showed Chris what I had done with Andy Clark’s site as well as my own and we started on the design process.

Chris wanted the flow of a flash site but none of the drawbacks. So through a process of trial and, admittedly, some error. We found a clean looking site with all the functionality he needed.

Being a freelancer, Chris also wanted a site that would increase visit’s to his site from first-time visitors and hopefully increase sales of some of the spectacular images he has taken.

Making a Splash

Accordion Widget

For some splash pages there are antiquated pieces of the Internet’s past. But for a photographer they do play a key piece of branding as you want to make an impression with your images as soon as possible. I took what I learned from the devious behaviour site and made the entry page one large image that adjusted to the size of the browser. I also did this with CSS and not javascript so it would be compliant across multiple browsers.

I suggested a wide horizontal image and suggested to Chris he use the Stonehenge photo. It is certainly a powerful photo that captures your attention immediately.

My developer Kevin Ganapathy did some programing so that Chris could change his background image from the user interface and not from the confusing FTP.

Playing the Accordion

Chris also wanted some way to hide the thumbnails. So, I took the accordion that I had been using on my own site and Kevin programmed the thumbnails to show up only in the different categories.

We then installed a WordPress blog and styled it toward more of a photo-blog format. Both Chris and I are pretty happy with the results and had a lot of good feedback on the clean aesthetic look.

Well my summer has been a lot different than the usual tree planter. Instead of working in a camp in the middle of a clear cut, I am working for Bikes on the Drive (BOTD) on Commercial Drive, which is pretty much the center of East Vancouver.

I walked into the shop some months ago and talked with ilan Handelsman, manager of BOTD about telling their story and getting some more traffic to their website. What happened was ilan told me the story of The Tree. A bike conceived by the staff on BOTD out of frustration with the current trends in the commuter bike industry.

Bikes on the Drive Tree

What happened next was truly something amazing. I had one opportunity to convince BOTD that I was the one who should tell the story of The Tree. But to do this I had to explain social networking. The problem is that much like everyone else I didn’t really fully understand social networking in terms of marketing and a return on a shop’s investment. But what I did have was time on my hands.

I sat down and two days later with the help of OmniGraffle I had built a three-page flowchart that somewhat explained social networking to the bike shop and how it could be measured. A full two months after my first conversation I then presented this two month proposal to Tina the shop administrator and owner.

I am happy to say that three weeks ago a three month contract was approved by Bikes on the Drive and I have barely had enough time to do laundry since then. (I said barely).

So we have taken The Tree to the Bike to Work Week BBQ’s, Commuter Stations, Mexico thanks to Bugsy, Critical Mass and the bike is already a Museum Piece and it’s barely two months old.

So far it has been the biggest internet marketing project I have ever taken on. Here is a short list of what we’re working on:

• Microsite dedicated to the bike.
• Bikes on business card
• Magazine display ads
• Domain Purchase and association
• Guerrilla marketing
• Art Directed photo shoot on false creek.
• Photos of every part of Tree Life
• Event promotion and coverage
• Video
• Own Flickr group
• Interview of all staff

And we’re not even into month two of the contract. . .

So unlike the intrepid tree planters of the Canadian wilderness I have been a firmly planted urbanist this summer, promoting one of the coolest projects I have worked on since becoming a web designer.

Jenelle models the Tree on False Creek

The shop managers and owners have been amazing to work with. I have presented ideas and concepts and 9 times out of 10 I hear, “Yes, sure, lets try that!” To be given almost cart blanche to market a product without a laundry list of restrictions has been a dream of a job to work on.

But I could not do this without friends like: Jenelle Schneider who was an awesome model for the photo shoot. Jacob Hopkins who did the photography of the tree on False Creek. My programer Kevin Ganapathy who is a great web developer but also speaks fluent Robert, which means he know what I am talking about most of the time. . .

Will keep you posted on how things are progressing this summer it certainly has been a wild ride this spring.

Clarkfoto.ca

Blast through the next 7 years and I am having coffee with Andy, outside Reuters’ Vancouver office.  We chatted about my new career of web design, the internet and Andy mentioned that he never really had a website to call his own.

I had mentioned a content management system called Pixelpost, which was an open source and developed mainly by Europeans (how very haute couture) and wasn’t all that known in these parts.  I loved the slick user interface and I showed it to Andy and within moments I was contracted to do his website. Wow I thought, I am actually making Andy Clark’s website. This is the stuff dreams are made of. Or at least the direction I wanted to take my web design, knowing what most news photographers want in one.

And now the hard work

It took some recoding of the original source code and some help from Piotr Galas, one of the developers of Pixelpost, but six months after we had developed the concept, Andy had a categorized portfolio site he could update at his leisure. After a few tweaks and reviews from a few other sage photographers we launched the site on January 12th and the next day we had Rob Galbraith.com linking to the site.

The Result

Clarkfoto.ca had 2,000 visitors in just one day and blew through 10 gigs of bandwidth in a week.  This is a great start for a veteran photographer of the Canadian news industry, and visits have been steady 300 to 400 a week since, which makes Andy one pretty happy fellow.

“I was very pleased with how Robert took my somewhat hazy idea of what the website should look like and transformed it into to exactly what I was looking for….very nice job indeed”

Andy Clark

Andy also has a blog, which I bet he will muse about shooting cricket, leica lexicon, curling, etc. . .  but don’t listen to my bias opinion read it for yourself.

Devious Behaviour Website

A number of months ago I was given a domain and server space to experiment with and I built the entire robertdall.com website using this domain. So what to do when everything moved over to the actual robertdall.com ?

I through up some cool Graffiti I found around the city. So why not expand this? But how? Through some investigation I found a content management system called Pixel Post, I loved the big photos after downloading the lastest version I had it up and running in about 2 hours. Not bad for a Easter Sunday evening if I do say so.

But here is the deal, this isn’t my web domain so much like graffiti this photo blog could be around for a day, a week, a month, or a year. I don’t really know. But while the google bots find and rank my new content on my new site others won’t get lost along the way.

check it out. . . .