Well my summer has been a lot different than the usual tree planter. Instead of working in a camp in the middle of a clear cut, I am working for Bikes on the Drive (BOTD) on Commercial Drive, which is pretty much the center of East Vancouver.

I walked into the shop some months ago and talked with ilan Handelsman, manager of BOTD about telling their story and getting some more traffic to their website. What happened was ilan told me the story of The Tree. A bike conceived by the staff on BOTD out of frustration with the current trends in the commuter bike industry.

Bikes on the Drive Tree

What happened next was truly something amazing. I had one opportunity to convince BOTD that I was the one who should tell the story of The Tree. But to do this I had to explain social networking. The problem is that much like everyone else I didn’t really fully understand social networking in terms of marketing and a return on a shop’s investment. But what I did have was time on my hands.

I sat down and two days later with the help of OmniGraffle I had built a three-page flowchart that somewhat explained social networking to the bike shop and how it could be measured. A full two months after my first conversation I then presented this two month proposal to Tina the shop administrator and owner.

I am happy to say that three weeks ago a three month contract was approved by Bikes on the Drive and I have barely had enough time to do laundry since then. (I said barely).

So we have taken The Tree to the Bike to Work Week BBQ’s, Commuter Stations, Mexico thanks to Bugsy, Critical Mass and the bike is already a Museum Piece and it’s barely two months old.

So far it has been the biggest internet marketing project I have ever taken on. Here is a short list of what we’re working on:

• Microsite dedicated to the bike.
• Bikes on business card
• Magazine display ads
• Domain Purchase and association
• Guerrilla marketing
• Art Directed photo shoot on false creek.
• Photos of every part of Tree Life
• Event promotion and coverage
• Video
• Own Flickr group
• Interview of all staff

And we’re not even into month two of the contract. . .

So unlike the intrepid tree planters of the Canadian wilderness I have been a firmly planted urbanist this summer, promoting one of the coolest projects I have worked on since becoming a web designer.

Jenelle models the Tree on False Creek

The shop managers and owners have been amazing to work with. I have presented ideas and concepts and 9 times out of 10 I hear, “Yes, sure, lets try that!” To be given almost cart blanche to market a product without a laundry list of restrictions has been a dream of a job to work on.

But I could not do this without friends like: Jenelle Schneider who was an awesome model for the photo shoot. Jacob Hopkins who did the photography of the tree on False Creek. My programer Kevin Ganapathy who is a great web developer but also speaks fluent Robert, which means he know what I am talking about most of the time. . .

Will keep you posted on how things are progressing this summer it certainly has been a wild ride this spring.

Powered by WordPress

But I took the writing for the web course in stride and had to sign up for a WordPress.com account. I decided to write on coffee as it was close to home, easy to write about and a popular topic. My class only required me to write 12 posts, but after those 12 posts I saw the power of blogging and had 1,200 unique page views and a number of comments about the blog.

So I really started to take the WordPress blog seriously about that time and got a domain name and style that fit and the readership continued to grow. WordPress was growing right along with my own blog, the two seem to feed off each other (no pun intended).

When I started to see other blogs link to mine in some authority I knew I was on to something. So what to do? Well the first thing was to make the blog self hosted and, well, that was the hardest part. But, it was also important to keep the blog looking the same. I picked the Freshy theme by Julien De Luca as it was one of the 16 different themes available to WordPress.com users at the time. While I could make a change when I moved the blog why change? As it works for me and the readers seem to like it. (p.s. the theme I am using here is a highly customized Orange Coffee)

Change is a good thing…I think…

While WordPress had designed a way to take your content with you when I moved it wasn’t that easy. I had three issues with my content moving:

• I wanted to keep my old Freshy theme and while it was still available for download it wasn’t optimized for WordPress 2.7
• My old content from WordPress 2.1 didn’t format that well into WordPress 2.7 So if I wanted to edit any of my old content I essentially had to re-align the entire post.
• All of media, pictures and video had to be manually copied from the wordpress.com site and uploaded to the new server while persevering the perma-links.

Yeah this totally wasn’t that easy and I would never suggest trying to do this and I am sure there are easier ways to go about this but just not to me and not at this time.

When moving call friends

But with any move you need to enlist the help of some good friends and I really couldn’t have done this without the help of:

• CSS guru Jeff Hifner.
• My service provider Site 5.
• Developer Kevin Ganapathy of Second Sites Communications • WordPress Plugin Developer Dylan Kuhn at the Cyber Hobo• And of course my awesome, awesome editor Stefania Seccia

So what is new?

Better Cafe Reviews

Lattes and Laptops

The whole essence of this blog is to pass on the most accurate information I can. I’ve done some minor editing of archived posts but only to keep information current as some of those old posts are damn popular.

Interactive Map

I always liked maps especially when they are interactive so now you can find a visual representation of the great cafes (in my humble opinion) via this map. Just click on the cafe review icon to bring up the review of that café.

Our Mantra

I really like to show people where I am coming from when I write a review or give my opinion. This page is after two years of coffee knowledge, what we at the Indy Coffee Scene and what I rate on. Also a code of ethics for users to see where we’re coming from and what we look for, and once advertising appears on the site, what type will be allowed.

Coffee Terms

Well I decided to stake my claim on this lexicon and collect over 100 coffee terms that are currently used in Vancouver.

Social Media

We have also joined twitter so you can follow us at coffeevancouver. We have a flickr group called (Vancouver Indy Coffee) where we’re posting some awesome coffee photos.