A very basic studio set up in my living room.

Loosing contact as one does I never knew she was such an artist back in high school. Her work is amazing.

I on the other hand had to pull out the old Camera Gear and jury-rig up a studio in the living room to capture her work. It was the first time I had really shot something in over a year. It was fun to get back into the photo groove if only for a morning.

She is having a show at the Gumboot Garden Cafe for the month of July. I’d certainly check it out.

I then met up with another artist type friend. Dan Sullivan (better known as exploding Haggis) who in comparison I have only known for two years and we off to enjoy a bike ride around Gibsons.

I didn’t really start feeling old until I realized that it was Elphiphstone Secondary Grad Night and both myself and Jana graduated in the same gym some 15 years ago.

This is when I really started to feel old. Lucky Dan showed up. I asked if we could jet, before I break a hip and my false teeth fall out.

On the way home I felt the entire day from start to finish was comprised of my past and how easily you are reminded of it.

Biking with Coffee in Vancouver Photo: David Niddrie

I found ilan to be a guy you like a quality cup of coffee and he really enjoys the coffee blog too. It is one of the reasons he hired me to write The Tree Blog. Over one day and a few Americanos we hatched this idea.

A biking coffee tour to some of the best coffee shops in East Vancouver. After blogging about The Tree bicycle for most of the summer and taking it to a few coffee shops I found the bike and coffee blog share the same goals: More sustainable products through education of consumers about the products they were purchasing, It is also great for cross marketing and promotion both were started and localized to East Vancouver and The Drive.

Without further ado here are the Details:

The East Van Biking Coffee Tour

Sponsored by: Bikes on the Drive & Vancouver Indy Coffee Scene

You can just show up but we would like to get a feeling of people who want to attend the event,
You can sign up on the coffee website.

It is the first event I have ever put on and it should be a lot of fun, I hope you can make it out!

Well my summer has been a lot different than the usual tree planter. Instead of working in a camp in the middle of a clear cut, I am working for Bikes on the Drive (BOTD) on Commercial Drive, which is pretty much the center of East Vancouver.

I walked into the shop some months ago and talked with ilan Handelsman, manager of BOTD about telling their story and getting some more traffic to their website. What happened was ilan told me the story of The Tree. A bike conceived by the staff on BOTD out of frustration with the current trends in the commuter bike industry.

Bikes on the Drive Tree

What happened next was truly something amazing. I had one opportunity to convince BOTD that I was the one who should tell the story of The Tree. But to do this I had to explain social networking. The problem is that much like everyone else I didn’t really fully understand social networking in terms of marketing and a return on a shop’s investment. But what I did have was time on my hands.

I sat down and two days later with the help of OmniGraffle I had built a three-page flowchart that somewhat explained social networking to the bike shop and how it could be measured. A full two months after my first conversation I then presented this two month proposal to Tina the shop administrator and owner.

I am happy to say that three weeks ago a three month contract was approved by Bikes on the Drive and I have barely had enough time to do laundry since then. (I said barely).

So we have taken The Tree to the Bike to Work Week BBQ’s, Commuter Stations, Mexico thanks to Bugsy, Critical Mass and the bike is already a Museum Piece and it’s barely two months old.

So far it has been the biggest internet marketing project I have ever taken on. Here is a short list of what we’re working on:

• Microsite dedicated to the bike.
• Bikes on business card
• Magazine display ads
• Domain Purchase and association
• Guerrilla marketing
• Art Directed photo shoot on false creek.
• Photos of every part of Tree Life
• Event promotion and coverage
• Video
• Own Flickr group
• Interview of all staff

And we’re not even into month two of the contract. . .

So unlike the intrepid tree planters of the Canadian wilderness I have been a firmly planted urbanist this summer, promoting one of the coolest projects I have worked on since becoming a web designer.

Jenelle models the Tree on False Creek

The shop managers and owners have been amazing to work with. I have presented ideas and concepts and 9 times out of 10 I hear, “Yes, sure, lets try that!” To be given almost cart blanche to market a product without a laundry list of restrictions has been a dream of a job to work on.

But I could not do this without friends like: Jenelle Schneider who was an awesome model for the photo shoot. Jacob Hopkins who did the photography of the tree on False Creek. My programer Kevin Ganapathy who is a great web developer but also speaks fluent Robert, which means he know what I am talking about most of the time. . .

Will keep you posted on how things are progressing this summer it certainly has been a wild ride this spring.

Critical Mass stops at Granville Bridge no problem here

When I first moved back to Vancouver I  heard about critical mass and thought it was a great idea and while there has been a little bit of controversy over the years you just can’t stop 1,000+ people who want to ride down the city streets. I finally afforded a bike last fall and I took it to an awesome mass bike ride that end on the drive. The drivers seem to know what was going on and were more or less co-habiting with the biking masses of Vancouver and wow what a great way to see the city. A nice leisurely pace, a few hills and beautiful weather.

While we had a brutal spring, I was really looking for a nice relaxing ride through the city.

I had a few issues with this last ride. Frist there seemed to be a number of angry drivers who want 1,000 bicyclists to just stop what they were doing, not really that easy, hence the name critical mass.

Nice View Conflicted Feelings

Also while being a corker on the Robson St. hill, heading westbound a woman wanted me to stop the entire parade so she could cross the street… She fully supported the movement but yet couldn’t wait the five minutes for bikes to pass. She was horribly inconvenienced and getting quite agitated while this was a movement she fully supported?

On the other hand I always liked the mantra we’re not blocking traffic we are traffic. Hey drivers, don’t get annoyed with our so-called protest if you can’t share the road, but blocking the Lions Gate Bridge in both directions to smoke a bowl really didn’t sit well with me either. ‘Cuz regardless of whether your bike or a car blocking a main bridge for a 1/2 hour just isn’t cool regardless of who or what you are.

If any Critical Mass feels the need to block the Lions Gate Bridge I will not be part of it.

In Conclusion

So drivers remember we only do this once a month for a couple of hours on a Friday night and it is actually a very liberating thing and you should try it out.

Critical Mass is intended to be a celebration, not an opportunity to cause trouble. Those who want to try to tie up traffic as much as possible and be confrontational with motorists are missing the point. Remember we’re not blocking traffic we are traffic. I am sure we can all enjoy this amazing city together…

See you at the next mass