A Key Piece of Branding
13 September 2009 in Web DesignBritish-born and Toronto-based photographer Chris Young contacted me about improving his website. He wanted to have a site that was more search-engine friendly, had bigger images to display and something that fit his sense of style and colour scheme.
I showed Chris what I had done with Andy Clark’s site as well as my own and we started on the design process.
Chris wanted the flow of a flash site but none of the drawbacks. So through a process of trial and, admittedly, some error. We found a clean looking site with all the functionality he needed.
Being a freelancer, Chris also wanted a site that would increase visit’s to his site from first-time visitors and hopefully increase sales of some of the spectacular images he has taken.
Making a Splash
For some splash pages there are antiquated pieces of the Internet’s past. But for a photographer they do play a key piece of branding as you want to make an impression with your images as soon as possible. I took what I learned from the devious behaviour site and made the entry page one large image that adjusted to the size of the browser. I also did this with CSS and not javascript so it would be compliant across multiple browsers.
I suggested a wide horizontal image and suggested to Chris he use the Stonehenge photo. It is certainly a powerful photo that captures your attention immediately.
My developer Kevin Ganapathy did some programing so that Chris could change his background image from the user interface and not from the confusing FTP.
Playing the Accordion
Chris also wanted some way to hide the thumbnails. So, I took the accordion that I had been using on my own site and Kevin programmed the thumbnails to show up only in the different categories.
We then installed a WordPress blog and styled it toward more of a photo-blog format. Both Chris and I are pretty happy with the results and had a lot of good feedback on the clean aesthetic look.
No comments yet.













